#OTR50 Day 94: Analytics Anomalies

I fall into the trap of numbers

Statistics
Stats
Sign-ups
Stays
Length of visit
Rebounds
Clicks

These are all things that meant something different half my lifetime ago

Now, they undermine my confidence when they are low

Boost my self-esteem when they are high

These raw numbers that mean nothing alone

Everything in context

30 years ago, we learned by trial and error

Statistical analysis helped us uncover what to try next

It did not mean success or failure

Where has the tolerance for trialing gone?

We have stepped into quicksand

Numbers are sometimes only the middle of the narrative.


271 Days to go.
#OTR50

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